Brand Standards
The following provides users the brand identity at a glance. Both correct and incorrect logo usage is available to provide clear understanding. Accurate presentation of The FDHA graphics will deliver on positioning while offering integrated marketing and communications across all online platforms and offline channels.
incorrect logo usage is available to provide clear understanding. Accurate presentation
of The FDHA graphics will deliver on positioning while offering integrated marketing
and communications across all online platforms and offline channels.
Logo Suite
2 colors - Black & Blue, Transparent Background
1 color - White on dark background
2 colors - Black & Blue, White Background
1 color - Black on white or light background
Logo Usage
2 color logo should not be placed on a dark background.
Logo should display “Owner of Grady Health System”
Do not place a boarder around the logo.
1 color logo is black or white only.
¼” clear space minimum is required around the entire logo.
Additional Brand Logos
The FDHA Barbershop Initiative
The FDHA Health Champions
The FDHA 9th Annual Health Summit
Editorial Usage
Tagline
The logo tagline “Owner of Grady Health System” must not be separated from the logo.
Tone of Voice
How we talk. What we talk about.
3 takeaways from The FDHA Mission should be infused as action verbs so that this positioning becomes synonymous with the brand.
Engaging. Educating. Empowering.
The 7 areas of focus should be used as standard description for The FDHA’s specific service areas:
- Access to Care
- Cancer (Prostate, Breast, Cervical)
- Diabetes
- Heart Disease/Stroke
- HIV/AIDS
- Mental Health
- Violence Prevention