2 colors - Black & Blue, Transparent Background
1 color - White on dark background
2 colors - Black & Blue, White Background
1 color - Black on white or light background
2 color logo should not be placed on a dark background.
Logo should display “Owner of Grady Health System”
Do not place a boarder around the logo.
1 color logo is black or white only.
¼” clear space minimum is required around the entire logo.
Additional Brand Logos
The FDHA Barbershop Initiative
The FDHA Health Champions
The FDHA 9th Annual Health Summit
The logo tagline “Owner of Grady Health System” must not be separated from the logo.
Tone of Voice
How we talk. What we talk about.
3 takeaways from The FDHA Mission should be infused as action verbs so that this positioning becomes synonymous with the brand.
Engaging. Educating. Empowering.
The 7 areas of focus should be used as standard description for The FDHA’s specific service areas:
- Access to Care
- Cancer (Prostate, Breast, Cervical)
- Heart Disease/Stroke
- Mental Health
- Violence Prevention